Privacy Policy

1. Who we are

Apex Renewables Group Ltd is a renewable energy business based in Loughborough, United Kingdom, installing solar PV, battery storage and EV chargers across Leicester and the Midlands. We are the data controller for the personal data we collect through this website (www.apex-renewables.co.uk) and through our work with you, and we are registered with the Information Commissioner's Office under reference ZC099203.

Any questions about how we handle your data? Call us on 0330 133 2323 or send us a message through the form on our website.

2. What we collect

When you submit a quote form, call us or email us, we may collect:

• Your name, email address and phone number
• Your postcode or job address
• Details of the solar, battery or EV charging work you need
• Anything else you type into a form or send us

Automatically when you visit this site:

• Your IP address, browser, device type and rough location
• Pages you look at, what you click, how long you spend, where you came from
• Cookies (more on those in section 5)

If you become a customer, we also keep job records, invoices and any photographs taken on site.

3. What we do with it

UK GDPR requires us to tell you our "lawful basis" for using your data:

• To reply to you and do the work you have asked for. Basis: contract, or steps before entering a contract.
• To send quotes, invoices and job updates. Basis: contract.
• To improve this site and measure our marketing. Basis: legitimate interest. You can tell us to stop at any time.
• To send the occasional email about new services. Basis: consent or legitimate interest. You can unsubscribe at any time.
• To meet our tax and legal obligations. Basis: legal obligation.

We do not sell your data.

4. Who we share it with

We use trusted third parties to run the business. They handle some of your data on our behalf, under written agreements. The main ones:

• Netlify hosts this site and handles the quote form
• PostHog counts visits to this site, on servers in the EU
• Google for Google Ads, where we are advertising. Google's tag runs on this site with storage switched off, so it saves nothing on your device. When an advert brings you here and you enquire, it tells Google that an enquiry happened. We do not send Google your name, email address, phone number or anything you wrote.
• Email, accounting and invoicing tools we use to run the business

We only share what they need to do the job. We may also share data if the law requires it, or to defend ourselves in a legal claim.

5. Cookies and tracking

This site sets no cookies for advertising or for measuring visits, which is why you were not asked about any. Cookies are small files your browser stores, and there is nothing here to store.

Our own visit counting, PostHog, stores nothing on your device: no cookie, and nothing in your browser's storage. It counts a visit using a code worked out on the server from your IP address and browser, which changes every day and cannot be traced back to you or followed from one day to the next.

Our advertising works the same way. Google's tag runs with storage switched off, so it saves nothing on your device.

The map on the contact page is the one exception, because it comes from Google Maps and would set its own cookies. It does not load until you tap it.

6. Where your data goes

Some of the providers above (such as Google) are based outside the UK, so your data may leave the UK. When that happens, we make sure the transfer uses safeguards the UK government accepts: the UK's data transfer agreement, the EU's standard contractual clauses, or an "adequacy" decision. PostHog holds our visit data in the EU.

7. How long we keep it

• Enquiries that did not become jobs: while still useful, then deleted. Sooner if you ask.
• Customer records and invoices: 6 years after the job ends, as required by UK tax law.
• Website analytics: kept as counts and trends. The daily code behind them is thrown away each day, so there is nothing left to link a visit to you.
• Marketing list: until you unsubscribe.

8. Your rights

Under UK GDPR, you can ask us to:

• Show you what we hold about you
• Fix anything that is wrong
• Delete it, where we are not legally required to keep it
• Stop or limit how we use it
• Hand it over in a portable file
• Withdraw consent, where consent was the basis

Call us on 0330 133 2323 or send a message through the form on our website, and we will come back to you within a month.

If you would rather complain, you can contact the UK's Information Commissioner's Office (ICO) at ico.org.uk. We'd rather you let us fix it first.

9. Keeping your data safe

We protect your data with HTTPS encryption, password-protected accounts and trusted suppliers. No system online is 100% safe, but we take security seriously.

10. Changes to this policy

We may update this policy from time to time. The date below shows the latest version.